- Signal claimed that it wanted to buy Instagram ads that would show users how Facebook targets them.
- The ads would show personal information about users that Facebook uses to target advertisements.
- However, Signal claims that Facebook responded by deactivating its account.
According to the encrypted messaging company, Facebook blocked Signal from purchasing ads that would show Instagram users the data that Facebook collects.
Signal stated in a blog post titled “The Instagram ads Facebook won’t show you” that companies like Facebook are motivated to collect people’s data to sell. Instead, the company wanted to demonstrate how that technology works. As a result, it attempted to purchase “multivariant targeted” Instagram ads “designed to show you the personal data that Facebook collects about you and sells access to.” According to the blog post, Facebook responded by deactivating Signal’s account.
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“Being open about how advertisers use people’s data seems to be enough to get you banned; in Facebook’s culture, the only appropriate usage is to conceal what you’re doing from your audience,” the company wrote in a blog post.
Signal’s blog featured mock-ups of the ads. One says, “You got this ad because you’re a newlywed pilates teacher who’s obsessed with cartoons.” This ad used your location to determine that you are in La Jolla. You read parenting blogs and are considering LGBTQ adoption.”